Shenandoah Beerwerks Trail Launched

Shenandoah Beerwerks Trail unveiled by (L-R) Billy Kyger (Rockingham County BOS Chair), Maurice Jones (Secretary of Commerce and Trade), Adam Shifflett (Brothers Craft Brewery), Governor Terry McAuliffe and Delegate Steve Landes

Shenandoah Beerwerks Trail unveiled by (L-R) Billy Kyger (Rockingham County BOS Chair), Maurice Jones (Secretary of Commerce and Trade), Adam Shifflett (Brothers Craft Brewery), Governor Terry McAuliffe and Delegate Steve Landes

By Jeremy Bender

Shenandoah Beerwerks Trail was unveiled with the tagline “Valley Fresh, Valley Brewed” and can be found at Beerwerkstrail.com.

The beer trail is a collaboration between the tourism offices of Harrisonburg, Lexington/Rockbridge, and Staunton/Augusta/Waynesboro.

The site asks visitors to “Explore our great outdoors and enjoy great beer, too. Come tap into that authenticity you crave. Real fields and farms. Pristine waters. Endless mountain views. Hiking trails. Farmers’ markets. Mountain biking. Music festivals. Fascinating small cities. And local characters. We’re all that and more. Wherever your adventures take you, we’ve got a brewery nearby to quench your thirst. Refresh yourself on the Shenandoah Beerwerks Trail.”

The breweries include Seven Arrows, Staple Craft, Pale Fire, Basic City, Brothers Craft, Three Notch’d, Redbeard, Shenandoah Valley, Blue Lab, Devils Backbone (Lexington), Wolfe Street and Queen City.

Like COVAbeertrail.com, the Beerwerkstrail.com site brands craft breweries as part of an overall active lifestyle. The branding slogan state “Drink In the Shenandoah Valley.”

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