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Art of Packaging: Standing Out on the Crowded Shelf

Art of Packaging: Standing Out on the Crowded Shelf

By Jeff Maisey   Adam Applegate, a relative newcomer to the world of craft beer, ventures off to a grocery store to purchase some brews to bring to a gathering of friends. Applegate is immediately overwhelmed by the selection of beer on the shelves of the retailer. While Applegate is aware of some brands he

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