Devils Backbone Brewing Company has just announced six new distributor partnerships to bring its award-winning beer to North Carolina. This marks the first new market expansion for the brewery in over two years. Devils Backbone favorites such as Vienna Lager, Eight Point IPA and Gold Leaf Lager throughout the state beginning in August.
“North Carolina has played a big part in my family’s lives and now we have the wonderful privilege of proudly bringing our world class craft beer to the people and places we love in the state,” explains Founder Steve Crandall, in discussing why he’s excited for the new market.
Devils Backbone has partnered with Greensboro-based RH Barringer Distributing Company; Craft Central, a division of Charlotte-based Carolina Premium Beverage; Raleigh-based Long Beverage; Wilmington-based Coastal Beverage Company; Hickory-based Best of Beers; and Fayetteville-based Healy Wholesale.
“We’ve set up a great network of wholesale partners throughout state and are thrilled to begin pouring our brews for the craft beer drinkers of North Carolina,” states Scott Baver, Devils Backbone’s New Sales Director.
The brewery will be entering the new market staring with Greensboro on August 10; Raleigh-Durham on August 17; Charlotte and Asheville on September 8; and Wilmington on October 5. “We’ve been planning this for a year and we’re really excited to get rolling,” exclaims COO Hayes Humphreys. “We’ve already hired five great folks for North Carolina and we’re going to be very present day in, day out down there.”
In addition, Devils Backbone beers are currently available throughout Virginia and in Maryland and the District of Columbia.