By Jeff Maisey
Since its inception, Bedford-based Beale’s Beer has kept its beer names simple and straight-to-the-point with brands such as Gold, Silver, and Peach Tea Blonde Ale.
With Session and Hazy, two new brews being distributed as flagships, the brewery is doubling-down on its effort.
“We’re returning to simplicity,” said Emily Sanfratella, Beale’s VP of Operations. “These days it’s easy for consumers to feel overwhelmed with choices and confused by busy labels and lengthy descriptions. Beer should be fun! We want craft beer to feel approachable to everyone. Our beer is easy to understand. No fuss, just quality beer.”